CI · CURRENT / INTERNAL
Current Internal Audit
Documents and analysis currently available from ISS and its partners
- In-house research studies
- Purchased industry reports
- Product roadmaps
- Technical reports
- Internal reports
- Business plan
Opportunity ANALYSIS
5C’s Analysis
Our approach will be to quickly review and synthesize the market information related to potential opportunities and offer strategic options for marketing and growing MDM 150 and In Line LDM & MDM
Slide 1 of 2
Customer-Driven Strategy Development
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1. Portfolios
How will you segment your customers into separate, manageable portfolios?
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2. Potential
What is the revenue, profit, or other potential of each customer portfolio?
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3. Perceptions
How do these portfolios perceive your organization, products, and services?
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4. Priorities
What are each portfolio's primary needs that, if met, can drive more business?
Source: Capital Letters and Baker Strategy Group
Slide 2 of 2
Market Analysis
We follow a structured approach to assess the market opportunity and identify where ISS will have the greatest opportunities for successful adoption
CE · CURRENT / EXTERNAL
Current External Audit
Existing market, competitor, and industry data analysis
- Company reports
- Industry publications
- Analyst reports
- Market reports
NI · NEW / INTERNAL
New Internal Research
Conducting new qualitative and quantitative research for market insights
- 5C’s Assessment
- Internal staff interviews
- Surveys and assessments
NE · NEW / EXTERNAL
New External Research
Conducting new qualitative and quantitative research for market insights
- Expert interviews
- Channel interviews
- Customer interviews
- Interviews for an article
Source: Capital Letters and Baker Strategy Group